Open Source Digital Marketing Automation Tools

Open source marketing automation tools you can self-host. Compare HubSpot, Marketo, and Mailchimp alternatives by campaigns, analytics, and license. Updated Sept 2026.

Mautic

10,4613,435

Mautic is an open-source marketing automation platform, and a self-hosted alternative to HubSpot, Marketo, and ActiveCampaign. It unifies contact management, email campaigns, landing pages, forms, and multi-step drip workflows, with lead scoring and segmentation deciding who receives what. Running on your own server means contact data and campaign analytics stay on your infrastructure, with no per-contact fees.

9/8/20263435 contributors