Mautic

Description

Mautic is an open-source marketing automation platform, and a self-hosted alternative to HubSpot, Marketo, and ActiveCampaign. It unifies contact management, email campaigns, landing pages, forms, and multi-step drip workflows, with lead scoring and segmentation driving who receives what. Because it runs on your own server, contact data and campaign analytics never leave your infrastructure, and there are no per-contact fees.

Features

• Campaign builder: Visual flow canvas for multi-step, multi-channel drip and nurture sequences.
• Contacts & segments: Dynamic segmentation, lead scoring, and stage-based lifecycle tracking.
• Email & pages: Drag-and-drop email, landing page, and form builders with A/B testing.
• Channels: Email, SMS, web notifications, social monitoring, and dynamic website content.
• Integrations: CRM sync (Salesforce, Pipedrive), plus 100+ plugins and a REST API.
• Reporting: Campaign, email, and attribution reports with a customizable dashboard.

Technology Stack

• PHP / Symfony application
• MySQL or MariaDB database
• Cron jobs for segment, campaign, and email queue processing
• Composer install or Docker for deployment

Requirements

• PHP 8.x with Apache or Nginx, or Docker
• MySQL 8.0 / MariaDB 10.4+
• A configured SMTP provider and system cron