Matomo

Description

Matomo is the leading free and open-source web analytics platform that gives users full control over their data. Unlike cloud-based solutions, Matomo ensures data privacy and ownership by offering self-hosting options. With robust features like real-time reporting, advanced tracking, and customizable dashboards, it serves as a powerful alternative to Google Analytics. Trusted by over 1.4 million websites, Matomo is designed to meet the needs of privacy-conscious organizations.

Features

• Self-Hosted Analytics: Host Matomo on your own server to retain complete ownership and control of your data.
• Privacy-Focused: Fully compliant with GDPR and other data protection regulations, ensuring user privacy.
• Real-Time Reporting: Access up-to-the-minute data on website performance, user behavior, and traffic sources.
• Customizable Dashboards: Design personalized analytics dashboards with drag-and-drop widgets to suit your business needs.
• Advanced Tracking Capabilities: Includes features like e-commerce tracking, goal tracking, campaign analytics, geolocation, and custom variable tracking.
• Plugin Architecture: Enhance functionality with plugins, enabling tailored analytics solutions for various use cases.
• Comprehensive API: Use the powerful Matomo Analytics API to access, manipulate, and integrate data seamlessly.
• Open Community Support: Backed by a vibrant community of developers and users to continuously improve and expand functionality.

Technology Stack

• PHP: Core programming language for backend functionality.
• MySQL/MariaDB: Reliable database systems for managing analytics data.
• JavaScript: Utilized for generating tracking codes and enabling interactive features.
• BrowserStack: Ensures compatibility across multiple browsers with comprehensive testing.

Requirements

• PHP: Version 7.2.5 or greater.
• Database: MySQL version 5.5 or greater, or MariaDB.
• Extensions: PHP PDO, pdo_mysql, or MySQLi extension.
• Platform: Compatible with all major operating systems and servers.